Urban E
March 15th, 2008
Goal: Urban E offers multiple product categories & serves various industries. We needed to create one concise sales brochure that quickly addresses the unique services Urban E can provide.
Solution: Urban E builds custom furniture, cabinets, and fixtures for residential and commercial clients. We created a color coded sales piece that addresses each of these categories. As potential clients flip through the brochure, they can quickly read only the pertinent information about their industry as well as learn more about Urban E’s reach into other markets.
Urban E recently began to offer sustainable materials to their already substantial product selections. They came back to us in need of a new marketing piece to inform clients of the new products. Instead of designing a completely new piece, and duplicating content already in their sales brochure - we created a “wrapper” that can be attached to their current brochure. This wrapper carries the already established color scheme, but does so in a fun way, by using overlapping circles to make the point that Urban E now carries green materials.
This combination of two pieces gives Urban E the opportunity to use their existing brochure as a stand alone piece, or combine it with the new wrapper to promote sustainable materials alongside their other product categories.
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