Bird Garden
March 3rd, 2008
Goal: Create a branded visual style that successfully spans multiple media channels such as web, print, and direct mail.
Solution: We wanted an image that differentiates from competitors and also blends well with classic photography and nature inspired elements. Our inspiration was simple, nature! We chose recognizable shapes and used these as text containers, and to crop images in unique ways.
For the direct mail campaign we selected shapes to correspond with the season and changes reflected in nature at that time. Print ads also reflected these seasonal shape selections.
For the web site, the shapes are used as a visual tool to help viewers identify which area of the site they are currently browsing.
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